Air Seychelles is the national airline of the Republic of Seychelles. Operating inter-island and international flights and charter flights, it provides great fares on regional flights and international connectivity.
Aiming to reduce basket abandonment and increase revenue through their travel platform, Air Seychelles were in need of a digital campaign to retain potential customers and raise awareness of their brand.
As part of the campaign, two sets of banner advertisements were designed: one static and one featuring a dynamic product feed with available flight details and prices. Users that considered their reservation and consented to email marketing would receive a retargeting email with their recent flight search results for easy booking completion.
The campaign also included the on-site engagement tool - Digital Assistant (video) that would fire on an exit attempt.
