Levi's is an American clothing company known worldwide for its denim jeans. The official website has the best selection of Levi's® jeans, jackets, and clothing for men, women, and kids.
Aiming to reduce basket abandonment and increase revenue through their ecommerce store, Levi's were in need of a digital campaign to retain potential customers and raise awareness of their brand.
As part of the campaign, two sets of banner advertisements were deigned: one static and one featuring an interactive product feed. Users that had added items to their shopping basket and consented to email marketing would receive a retargeting email with the contents of their basket for easy purchase.
